Local SEO is an SEO activity that helps your business should be ranking in regional areas while users try to find your product or services. Normally Local SEO is quite different from other SEO strategies.
NAP is a mandatory part of local SEO. NAP or Name, Address, and Phone details will be shown while users try to reach you.
Why do need local SEO?
You don't need any website for local SEO services. They will directly reach you through call or your addresses through google my business.
Any business has physical locations with addresses that are the exact way to drive the audience directly to your location
In the initial stages of businesses, everyone should be doing these tactics for getting near people.
And update your information like website content with these type of user search queries.